Golden rules of an effective website

The surfer first

Above all, remember that you make a website to hit a specific target. You must take into account your needs and expectations to build your web platform. Each incoherence or error will make it leave the website quickly because on the web, the user takes over the power.

Whether your website is showcase, e-business or e-commerce, your goal is that it exactly meets the needs of the target and that it leads to a conversion.

A site accessible everywhere, all the time

Today, your prospects switch between several objects (computers, tablets, smartphones and e-readers) to connect to the Internet throughout the day. This represents about 22 million mobile users who spent an average of 4 hours per day on fixed and 1 hour on mobile It would be a shame to deprive so many people. It is therefore essential to provide a platform accessible by all the different terminals and to develop an adaptable design. We are talking about Responsive Design . A technique that avoids developing a mobile website or an application on iOS and Android and is less expensive.

An updated site with a lot of content

A website is composed of textual content and, of course, images that you have worked tirelessly to put online. Well done, but you are only at the beginning of your action. A site should not remain static because it will die and will quickly disinter your visitors. He must live! You will need to update the "news" section of your website regularly and add new pages. This allows you to offer new content and exclusive to your readers, to demonstrate your expertise and increase the engagement of your readers. It would be a shame to deprive you of it. Digital and Social Media Services In Lahore

Be careful, this step is time consuming and requests the organization internally. You can also collaborate with an external team to increase the richness of your website.

A site accessible to you

When we talk about accessibility at DMT, we think about it for you. When you have a website put online, it must be administrable and easily modifiable even without thorough knowledge. At DMT, we push your website on a CMS (Content Management System) like WordPress , Drupal, Prestashop or Magento. These systems have back offices designed to be accessible by anyone. Of course, training is necessary to take full possession of your website.

 A site must be social

When we talk about becoming social, we obviously think of social networks. Whether your target is B2B or B2C, she spends time on social networks. Everyone knows, Facebook , Twitter, Google +, Pinterest or Instagram are essential for the general public. Other networks exist but they have too small market shares in Pakistan. On the other hand, at the B2B level the match is played between Viadeo and Linked In. It will therefore be possible to share your pages and news on these networks. The most would be to create pages in the name of your brand or company to relay and give weight to your information.