Golden rules of an effective website

The surfer first Above all, remember that you make a website to hit a specific target. You must take into account your needs and expectations to build your web platform. Each incoherence or error will make it leave the website quickly because on the web, the user takes over the power. Whether your website is showcase, e-business or e-commerce, your goal is that it exactly meets the needs of the target and that it leads to a conversion. A site accessible everywhere, all the time Today, your prospects switch between several objects (computers, tablets, smartphones and e-readers) to connect to the Internet throughout the day. This represents about 22 million mobile users who spent an average of 4 hours per day on fixed and 1 hour on mobile It would be a shame to deprive so many people. It is therefore essential to provide a platform accessible by all the different terminals and to develop an adaptable design. We are talking about Responsive Design . A technique that avoids devel...

Reference your website By holding the first two places, thanks to its "Google Images" service (see previous news), the American giant is unavoidable in France. So you have to reference your website so that people can easily find it. It is the time of "hacking" for the natural referencing of your website. Google, like Yahoo and Bing, promotes the quality of your content, the notoriety of your website thanks to incoming links and its presence on social networks. There is, of course, the optimization of your pages and your servers that come into play. Although referencing your website can be accomplished through a paid system of sponsored links like Google Adwords. A real strategy is set up through a cocktail of keywords associated with an ad and a landing page. A site must allow the conversion You managed to get your target on your website. The first step is successful. Unfortunately, only 50% of the trip has been made. All users will not arrive by the home ...

An up-to-date online presence is essential DMT, advises SMEs and SMEs in their digital marketing and realizes websites using the most popular and most active Content Management System (CMS) in the world: WordPress. The CMS evolves very often thanks to its very active community and the advanced technologies of the web (HTML 5, CSS3 and optimization for SEO). Still very often associated with the blog system, WordPress has developed and adapted to new issues of the web allowing the creation of website showcase or ecommerce site. The system allows you to administer and update content such as text and images from the WordPress website or to create new pages and news very easily. Digital media trend (DMT) intervention for a WordPress website DMT has developed numerous websites under WordPress answering different issues: website showcase, news site (blog, magazine), event website and ecommerce website . Each project is tailor-made both at the design level and at the level of the dyn...

HTTPS is a secure protocol for communication between servers and the browser. The only difference between HTTP and HTTPS is the SSL certificate, or rather TLS, which offers this extra dimension of security. than Transport Layer Security). A green padlock will appear next to the URL if the certificate is compliant. There are 3 levels of certification: At the domain level: The simplest version, the cheapest and the fastest. At the level of the organization: It verifies the company and the information is visible in the small padlock of the navigation bar Extended validation: the most expensive, the longest to obtain but the security is maximum. It is often used for large e-commerce sites. Since the end of 2016, many hosts offer a certificate in open-source and free called "Let's Encrypt" . The beginning of HTTPS Google, at its 2014 annual conference, announced the HTTPS migration of the websites of its services (Gmail, Google.com, Chrome, G Calendar, ...)...

Security The main reason is security. If your website collects information about users or a payment system exists like an e-commerce site, then migration is really important. An HTTPS website is less easy to hack. The SEO As announced above, Google favors HTTPS over HTTP. It can be characterized as a small boost from the search engine. On the other hand, if the goal is only to trigger this small advantage in SEO and you do not collect sensitive information from your customers, then check if no other criteria can be improved. Of course, we can also think that this should indirectly improve the SEO because a user will prefer a site with "Secure" next to the URL that a "Unsafe" probably written in red soon. DATA Analytics At the level of statistics software like Google Analytics , the migration will generate changes. HTTPS web sites that link to your website will be delivered in referral or referral site but no longer in direct traffic. Your analytic will b...