Why migrate a website to HTTPS?

Security

The main reason is security. If your website collects information about users or a payment system exists like an e-commerce site, then migration is really important. An HTTPS website is less easy to hack.

The SEO

As announced above, Google favors HTTPS over HTTP. It can be characterized as a small boost from the search engine. On the other hand, if the goal is only to trigger this small advantage in SEO and you do not collect sensitive information from your customers, then check if no other criteria can be improved. Of course, we can also think that this should indirectly improve the SEO because a user will prefer a site with "Secure" next to the URL that a "Unsafe" probably written in red soon.

DATA Analytics

At the level of statistics software like Google Analytics , the migration will generate changes. HTTPS web sites that link to your website will be delivered in referral or referral site but no longer in direct traffic. Your analytic will be closer to reality.

The reputation

Complementary of the first two items, the reputation of your website and your company will be impacted. It is better to have a padlock and "secure" in green next to its website to trust the Internet user! or that a "Not secured" in red.

WordPress

If your website is running on the WordPress CMS, HTTPS migration should be put on the agenda. The Content Management System has declared that the security certificate will be essential during its next updates of its CMS, under penalty of being deprived of certain features. Digital Media Marketing Companies In Lahore, Pakistan

The risks of HTTPS migration

The transition from HTTP to HTTPS has many risks for small benefits for some websites.

The migration to securing is a change of domain, that is, with its batch of redirection of URLs, crawl requests to Google through its Search Console . The content can be seen as duplicated for a short time or if the change has been made incorrectly. It is obvious that SEO traffic is likely to drop by 10 to 20% for a few days.

Another important point for a content site, the number of sharing on social networks (Facebook, Twitter, Google +, Linkedin, ...) will be reset.

Finally, as Google tends more and more towards a web more and more secure, this change is not to be taken lightly but it will be put on the agenda by the end of 2017 or early 2018 at the latest. This maneuver is delicate and must be conducted to perfection to limit the slight loss for a few days.